I began my career in the manufacturing industry before transitioning into the IT sector over 15 years ago. As a fashion technologist turned IT professional and now a ghostwriter, I bring to the table a lifelong passion for technology, extensive cross-industry experience and a flair for writing.

WHAT I DO

I have a strong background in producing top-quality, engaging, and SEO-optimized content that speaks to a target audience of decision-makers (CXOs), especially in the B2B SaaS space. I use strategic and impactful content to enhance the online visibility, brand recognition and authority of tech companies.

EXPERIENCE & SKILLS

Having spent decades in leadership roles and with extensive work experience in manufacturing and the IT sector (ERP & CMS), I am adept at creating tailored content frameworks across industries. Being a creative storyteller, I combine technology, business acumen, and writing to craft content that educates prospects and drives engagement for B2B tech brands.

• 15+ years in leadership roles within the IT & software industry
• 10+ years of specialized writing & editing experience for tech industry
• Delivered 400+ content projects for tech companies across the UK, US & APAC 
• Proven track record in writing, editing & promoting B2B content across platforms
• Implemented ERP projects in developing countries (including SE Asia & Africa)
• Managed ERP solutions deployed on-premises and in the cloud (B2B SaaS)
• Expert in business analysis, process mapping, and tech documentation
• Proficient in project management, CMS, SEO, analytics, and AI tools
• Collaborated with globally distributed, 100% remote teams
• Up-to-date with the latest AI and technology trends

My wide-ranging expertise, combined with diverse multi-functional experiences, enables me to write for varied audiences on a broad range of topics

CROSS-INDUSTRY EXPERTISE

The sectors I have worked with, and created content for, include the following:
💻 IT & Software (ERP, CRM, SaaS, CMS)
🏭 Manufacturing (SCM, BPM-BPR)
🏠 Real Estate & Construction
🤖 Artificial Intelligence (AI)
🔗 Blockchain Technology
💊 Healthcare & Pharma
📈 Retail & eCommerce
🎓 Education (EdTech)
💲 Finance (FinTech)

EDUCATION

I hold a Bachelor’s degree in Science, a Master’s in Technology, and an Executive MBA Certification Program from IIM Calcutta (India). My academic background has provided me with strong analytical & business acumen, enhancing my ability to produce content that aligns with business goals.

Beyond content strategy and ghostwriting, I have a passion for lifelong learning and exploring new technologies. This curiosity keeps me at the forefront of industry trends and fuels my creativity and innovation in crafting content that truly resonates.

I believe that a strong work-life balance is essential for creativity and productivity. Therefore, I make it a point to spend quality time with my family and friends, and I often draw inspiration from our conversations and experiences together. Whether it’s a weekend drive, a game of chess, or simply a quiet evening with a good book, these moments recharge my mind and keep me grounded.

My philosophy is simple: content should not only inform but also inspire and engage. By blending my professional expertise with my passions, I strive to create content that reflects authenticity and connects with audiences on a deeper level. I look forward to bringing this unique perspective to our collaboration and helping your brand tell its story most compellingly.